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ORDER A VERDEJO DE RUEDA IN MADRID HAS AWARD

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ORDER A VERDEJO DE RUEDA IN MADRID HAS AWARD

2018-08-24T10:05:53

D.O. Rueda lands for the second year in Madrid with the campaign “Things for your Name: Ask for a Wheel whenever you want a Verdejo”. The denomination of origin offers immediate rewards and raffles wine tourism experiences among consumers who use the term “Rueda” when ordering a Verdejo. 24 establishments in the neighborhoods of Madrid: Malasaña, Chueca, Ibiza, Ponzano, La Latina and Olavide, participate in this initiative, which begins today, Thursday, May 17 and whose objective is for white wine consumers to enjoy the quality offered by the DO wines Rueda made with the Verdejo variety, native of this Denomination of Origin. “According to Nielsen studies, 90% of consumers who ask for a Verdejo, expect the quality of a wheel,” says Carmen San Martín, president of the D.O. Rueda, and adds: “In some occasions it may happen that they receive verdejo from other areas, but it is important to bear in mind that this variety, indigenous to the D.O. Rueda, this is where it develops in its maximum splendor. “